Abstract: A method and apparatus comprising a detachable sewing template clamp for sewing a workpiece, like a label, on an article using a programmable sewing machine. The detachable sewing template clamp comprises a generally U-shaped frame member which is detachably mounted to the programmable sewing machine. The template clamp has a support which is capable of removably securing a sewing template to the generally U-shaped frame member. The sewing template defines a predetermined stitch pattern corresponding to the shape of the workpiece, and the template clamp permits the sewing template to be easily removed and changed whenever the predetermined stitch pattern changes. The template clamp permits the sewing template to be detachably secured thereto so that the sewing machine can stitch the predetermined stitch pattern in the workpiece.