Abstract: A fishing lure in which the hook and body separate when a strike occurs. A body has a slot extending therethrough with a shoulder located along the slot. The hook has an elongate shank with a projection therein which normally engages the shoulder but upon a strike allows the body and hook to separate with the body sliding up the line.In another embodiment, the lure body defines an internal slot or cavity which houses a hook frame having opposite arms which releasably engage the slot and release the body when a fish is caught. The hook frame may be a solid element or comprise opposite spring-like arms.