Abstract: Various embodiments are directed towards a product placement system that enable a media buyer to define a persona, which is a visual representation of a fictitious individual that represents a target audience for a placement campaign, and a placement is a visible display of a product that is placed in a media vehicle. The invention stores the persona, which represents a target audience, ingests data that about placement opportunities, identifying one or more opportunities whose characteristics overlap the characteristics of the target audience, calculates an audience score, identifies one or more opportunities with which the target audience engages using social media, and calculates an engagement score that measures the relative level of engagement with the identified opportunities by the target audience.

Abstract: Embodiments are directed towards providing a computer-implemented method for negotiating the purchase of a placement that communicates a rights holder interface over a network to a rights holder for dynamically accessing terms of an offer, the offer based at least in part on a request by a rights requester to purchase a placement controlled by the rights holder, wherein the rights holder interface includes a control accessible to the rights holder for dynamically revising terms of the offer, receives from the rights holder over the network a counteroffer that includes an indication of a revision by the rights holder to at least one of the terms of the offer, evaluates the counteroffer received from the rights holder and determines that the terms of the counteroffer, including the at least one revised term, are acceptable; and communicates a confirmation of the counteroffer to the rights holder.

Abstract: Embodiments are directed towards providing a computer-implemented method for integrating or placing branded product advertisement within media, including maintaining by a placement server a database of placement opportunities, receiving from a buyer computer a media plan by a buyer, the media plan specifying desired placements to purchase and a budget, projecting the number of impressions the purchased placements will generate, initiating execution of the media plan, gathering data about the results of each of the purchased and produced placements, determining a placement quality ranking for each placement and estimating a media value for each placement.

Abstract: Embodiments are directed towards providing method for negotiating a license to a media item by a customer for a commercial use, including maintaining by a digital media licensing server a catalog of media items that are available to be licensed, and a database of records. Receiving a designation of a media item from the catalog, providing a customer interface that enables a customer to specify an offer to license the selected media item; receiving an offer, electronically providing to a plurality of rights holders in the media item information about the offer, receiving from rights holders at least one counteroffer price, determining a collaborative counteroffer price, and providing the collaborative counteroffer price to the customer. Additional embodiments are directed toward a method for making recommendations for alternative media items to license.

Abstract: A greeting card has a first panel and a second panel joined at a fold line. A video disc is removably attached to the first panel. A cutout on the second panel is arranged such that the video disc is visible when the card is closed.