Abstract: A computer system for recommending a merchant to a candidate consumer is provided. The computer system includes a memory device for storing data and a processor.

Abstract: A computer system for recommending a merchant to a candidate consumer is provided. The computer system includes a memory device for storing data and a processor.

Abstract: A computer system for recommending merchants to a candidate consumer is provided. The computer system includes a memory device in communication with a processor. The processor is programmed to collect transaction information for transactions between a plurality of payment cardholders and a plurality of merchants over a predetermined time period. The transaction information includes a merchant identifier associated with each transaction. The processor generates a list of cardholders based on the transaction information. The cardholder list includes a residential zip code associated with each cardholder. The processor then determine a total number of transactions and a number of local and unique cardholders for each merchant identifier based, at least in part, on the transaction information and/or the cardholder residential zip codes. Based on the total number of transactions and the number of local and unique cardholders, the processor then generates a list of recommended merchants.