Abstract: An online automatic discount system for use with a wide area network and interfaced mobile device includes a computer server connected to the internet and accessible from the mobile device. The server includes a processor and includes a memory having programming and that includes a seller database having a plurality of member seller records and a buyer database having a plurality of member buyer records. Each seller record includes product and coupon data. The method includes receiving purchase data from a respective buyer indicative of a product selected by the buyer's interfaced mobile device. The method includes determining from the seller database if a coupon is available and associated with the product selected by the respective buyer and, if so, delivering the coupon to the interfaced mobile device associated with the respective buyer. If no coupon is available, an alternative product is suggested for which a coupon is available.