Abstract: Methods, systems, and apparatus, including computer program products, for Out-of-home and/or home targeted interactive content, infomercial and advertizing is based on generating and/or receiving user identifier/s for each individual person from the audience, viewers and/or users (“User”) in the vicinity of out-of-home electronic or not displays such as prints, banners and/or video billboards of any kind and/or home entertainment such as computer monitors, computers connected to TV sets, smart TVs and/or TV sets stationary or moving (“Display”). User identifier is generated based on retrieved and/or received unique identifier and/or associated data (e.g., user, Smartphone number, MAC addresses, location, etc.) from the User's electronic devise/s, for example, smartphone, wearables and/or implantables in the vicinity of the Display.