Abstract: An auction-based system and method for a life insurance secondary exchange. Through a phased process that includes an information phase, a submission phase, an offer phase and a close phase, a life insurance policy may be submitted and sold by a policy holder to purchasing groups via a trusted advisor and broker. The policy information is received at a central location. Purchasing groups/providers are automatically notified when a policy is available for sale. If interested, the purchasing groups/providers pull further details on the policies they wish to review. The purchasing groups/providers then submit offers on the policies. The policy holder then determines whether an acceptable offer has been made, and sells the policy. If not, the policy may be efficiently re-auctioned.