Abstract: The present invention provides methods and systems for incorporating user information such as a user's errands, tasks, and/or online behavior in determining a preferred route between an origin and a destination using a web map planning service. Potential advertisers can use the user information to target particular users who are traveling near a particular route to give users various options to optimize their travel plans.

Abstract: A computer-implemented user notification method includes displaying, at user-accessible locations on a graphical display of a mobile device, notifications corresponding to user interest, preference, and frequency of interaction with particular applications or activities on the mobile device. By increasing ease of interaction with particular notifications and advertisements that are of increased importance and relevance for the user, a higher click through and conversion rate is anticipated.

Abstract: A computer-implemented user notification method includes displaying, at user-accessible locations on a graphical display of a mobile device, notifications corresponding to user interest, preference, and frequency of interaction with particular applications or activities on the mobile device. By increasing ease of interaction with particular notifications and advertisements that are of increased importance and relevance for the user, a higher click through and conversion rate is anticipated.

Abstract: A system for effectively rating and/or dynamically generating one or more electronic media files with respect to information associated with a user, the user's preferences, and/or the user's past behavior with respect to electronic media.

Abstract: Techniques are provided which enhance a user's browsing experience by bringing greater attention to potentially relevant advertising content amidst non-relevant content. When a user access a browser to view content, information related to the interests of the user are used to identify relevant browser content to be used for potential advertisement targeting. The identified browser content is highlighted and stored for future use and the browser scroll settings are altered during the user's browsing session. In some embodiments, the settings are altered such that a user's ability to scroll through any identified browser content while displayed is slowed and the user's ability to scroll through the remaining browser content while displayed is quickened.

Abstract: The present invention provides methods and systems for incorporating user information such as a user's errands, tasks, and/or online behavior in determining a preferred route between an origin and a destination using a web map planning service. Potential advertisers can use the user information to target particular users who are traveling near a particular route to give users various options to optimize their travel plans.

Abstract: A system and method for cross-platform targeting includes: receiving as input calendar entries from an on-line calendar associated with a first user, the calendar entries designating specified time slots associated with scheduled events; marking the specified time slots associated with the scheduled events as unavailable time slots; eliminating the unavailable time slots from the calendar associated with the first user; determining from remaining time slots those time slots wherein the first user is deemed unlikely to be available; removing those time slots from the calendar, providing free time slots; and presenting the free time slots as optimal time slots for serving digital information to the first user.

Abstract: A system for effectively rating and/or dynamically generating one or more electronic media files with respect to information associated with a user, the user's preferences, and/or the user's past behavior with respect to electronic media.

Abstract: The present invention provides techniques that relate to television based advertising and advertisement targeting, such as advertisements presented via Internet TV, IPTV, and television programs streamed over the Internet. Techniques are provided that include monitoring user-initiated changes of volume during a television based advertisement. Based at least in part on such changes, a user's interest level in the advertisement may be assessed. Based at least in part on the assessed interest level, a second advertisement may be targeted to the user.

Abstract: A computer-implemented method for voice based mood analysis includes receiving an acoustic speech of a plurality of words from a user in response to the user utilizing speech to text mode. The computer-implemented method also includes analyzing the acoustic speech to distinguish voice patterns. Further, the computer-implemented method includes measuring a plurality of tone parameters from the voice patterns, wherein the tone parameters comprises voice decibel, timbre and pitch. Furthermore, the computer-implemented method includes identifying mood of the user based on the plurality of tone parameters. Moreover, the computer-implemented method includes streaming appropriate web content to the user based on the mood of the user.

Abstract: A method and system for providing relevant advertisements by monitoring scroll-speeds. The method includes determining the scroll-speed of a user as the user scrolls through a webpage. The method also includes tagging the scroll-speed to web content on the webpage. Further, the method includes recording the scroll-speed tagged with the web content. Moreover, the method includes targeting the relevant advertisements to the user based on the recording. The system includes one or more electronic devices, a communication interface, a memory, and a processor.