Abstract: Users are matched to items and recommended friends in a social merchandising system. During registration, a user profile is created for a user among a plurality of users in the peer-to-peer marketplace. To calculate a compatibility score, a social genome is determined for the user based on social networking characteristics associated with the user. Also, a merchandise genome is determined for the user based on item characteristics associated with the user. Results are organized into a feed for the user based on the compatibility score and time. Feeds display items of friends, or as influenced by social connections and interactions.

Abstract: A digital item tracking system drives e-commerce with an order state that is determined based on processing events, shipping events and payment events. When a transaction occurs in a peer-to-peer marketplace the order state is updated as events occur through the point that an order is accepted by a buyer. The order can also cause an exception in which reverse digital item tracking is needed.

Abstract: Systems and methods for providing multiple users with access to a virtual container are described. In an example implementation, a method includes generating a virtual container, maintaining the virtual container by managing the contents of the virtual container and managing a state of the virtual container, determining a recommendation of a virtual item based on criteria associated with a first remote network client, sending to a second remote network client a control signal representing the recommendation of the virtual item, adding information representing the virtual item to the contents of the virtual container, sending to the first remote network client, a control signal representing that the virtual item has been added to the contents of the virtual container, updating the contents of the virtual container, updating the state of the virtual container to a locked state, and publishing the contents of the virtual container.

Abstract: Virtual shopping parties on a peer-to-peer marketplace are facilitated. A virtual party initiated is reserved by a user of the peer-to-peer marketplace. The virtual party comprises a specific set of items available to a specific set of users during a specific time span. A theme is set for the virtual shopping party dictating parameters for whether an item can be added to the virtual shopping party. The theme also dictates parameters for who can add an item to the virtual shopping party. Invitations are sent for the virtual shopping party to the specific set of users, based on the theme. A customized feed is then presented to each of the set of users that join the virtual shopping party.