Abstract: A system includes a unit to receive triggering events from a network operator and a unit to provide media content to a terminal for playing by a media player on the terminal in response to the triggering events. One embodiment is implemented with an IMS (IP multimedia subsystem). In this embodiment, the unit to receive is an application server of an IMS system and the unit to provide has at least one media resource unit of the IMS system and a community server. The community server associates media content with terminals of the IMS system and in response to triggering events and activates the IMS system to provide media content to a relevant terminal in response to a relevant triggering event.