Patents by Inventor GENE M. DECLARK

GENE M. DECLARK has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • USING CARD-LINKED OFFER DATA TO DETECT USER INTERESTS
    Publication number: 20150324846
    Abstract: Aspects of the present invention utilize card-linked offer data to determine a user's interests. In one aspect, the card-linked offer data is analyzed by a card-linked offer system to determine user interests. The user interests are then transferred to other applications, such as a search engine or advertising system, that use the interest information to select relevant content. In another aspect, the card-linked offer data is transferred to other applications that use the data to determine user interests. The card-linked offer data may be combined with other information, such as a user's browsing history, search history, social network posts, and such, to determine a user's interest.
    Type: Application
    Filed: May 9, 2014
    Publication date: November 12, 2015
    Applicant: MICROSOFT CORPORATION
    Inventors: BORIS FELDMAN, GENE M. DECLARK, JOSE SAURA