Abstract: Radio broadcasting equipment is provided that enables targeted radio broadcast delivery in an radio broadcast area wherein a plurality of radio auxiliary or booster transmitters are used to transmit localized RDS data and/or auxiliary information to supplement broadcast area wide content transmitted and/or RDS data on the same frequency. Moreover, these auxiliary or booster transmitters may be configured to transmit different localized RDS data and/or auxiliary information to supplement at least one main transmitter transmitted on corresponding specified transmission frequencies using Time Division Multiple Access frame structure.