Abstract: An electronic merchandizing system including a merchandising center having a large feature screen theatre located in a shopping area for display of product feature productions and advertisements of goods, orders for which can be placed via a computer network. The theatre includes an individual touch screen display terminal for each participant, allowing access to a merchandizing center web site through which orders can be placed and products viewed in addition to those being featured on the large feature screen. The center has a lobby area in which are placed additional lobby terminals for use by members in accessing the center web site. The member can also access the center web site and its features from a remote terminal at home or office over the internet. In order to access the web site, a consumer must become a member of the center and be presented with a smart card having member personal data for identification of the member as well as a listing of individual interests.