Patents by Inventor Geoffrey Bastien

Geoffrey Bastien has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method and System for automated auditing of advertising
    Patent number: 7627878
    Abstract: The timing and placement of advertising on TV, radio or other broadcast media can be automatically verified or audited by monitoring and recording channels of TV, radio or broadcast media by storing and tagging discrete portions of segments of the broadcast signals in a database. A controller, or “dispatcher” server, dispatches the files to an analysis server for performing various mathematical comparisons and statistical correlations on the audio and video signals for positively identifying one or more advertisements of interest. A report is generated, providing particulars about the airing times of the advertisement of interest and whether its content exactly matches the content of a reference advertisement used as the basis for the mathematical comparisons and correlations.
    Type: Grant
    Filed: December 20, 2006
    Date of Patent: December 1, 2009
    Assignee: Eloda Inc.
    Inventors: Jean-Francois Pouliot, Jean Charles Dupuis, Geoffrey Bastien
  • METHOD AND SYSTEM FOR AUTOMATED AUDITING OF ADVERTISING
    Publication number: 20070157224
    Abstract: The timing and placement of advertising on TV, radio or other broadcast media can be automatically verified or audited by monitoring and recording channels of TV, radio or broadcast media by storing and tagging discrete portions of segments of the broadcast signals in a database. A controller, or “dispatcher” server, dispatches the files to an analysis server for performing various mathematical comparisons and statistical correlations on the audio and video signals for positively identifying one or more advertisements of interest. A report is generated, providing particulars about the airing times of the advertisement of interest and whether its content exactly matches the content of a reference advertisement used as the basis for the mathematical comparisons and correlations.
    Type: Application
    Filed: December 20, 2006
    Publication date: July 5, 2007
    Inventors: Jean-Francois Pouliot, Jean Dupuis, Geoffrey Bastien