Abstract: Methods and systems for selecting and serving an ad to a Web page in response to an ad request from that page, where the ad being delivered has the highest or close to the highest expected value, are described. The prior history of an ad is examined and the circumstances relating to the ad that have led to a positive action for the ad in the past (such as a click on the ad by a user) are determined. This data are collected and stored in a first set of data. In addition, the characteristics of the ad request are examined. A likelihood function is used to derive a likelihood value which can be used to lead to a probability that the ad will be successful or have a positive result. Following this process, a group of Web pages is created that have shown a positive result when the ad was displayed. The creation of the group of Web pages results from executing one or more custom targeting engines.

Abstract: A system and method for utilizing a drag and drop technique to complete electronic forms are provided. A document browser computer (30) accesses one or more electronic forms provided by a document server (32) via an active Internet browser application window. A URL link to a fill server (34) is established and a separate application window is created on the document browser display (66). A user ID, password and signature of the electronic form are passed from the document browser computer (30) to the fill server (34). The fill server (34) creates a fill bundle including shippable code corresponding to a merger of raw user data from a user profile and a form map derived from the electronic form signature. The fill bundle is returned to the document browser computer (30) and presented on the browser computer's display as an icon (111) within the open fill bundle window (110).