Abstract: Herein are disclosed a magic code for marketing and a medium using the magic code.

Abstract: Disclosed are a marketing lottery card and a method for constructing database using the marketing lottery card. The marketing lottery card is made of a transparent film or a punched paper in a form of multiple divided spaces, and comprises numbers, marks, characters, or figures, which are printed on each space. The winning or losing status of the marketing lottery card is verified by overlapping the marketing lottery card on a selected one mode from numbers, marks, characters, or figures, which are displayed on-line mass media. The marketing lottery card offers a customer several chances to receive a free gift and to enjoy a game of chance, thereby stimulating customer' interest, and maximizing advertising and promotion effects. Further, the method for constructing database using the marketing lottery card captures the attention of the customers to a free gift-offering site, thereby maximizing advertising and promotion effects and innovatively creating profitability.

Abstract: Disclosed is an advertising and marketing method of an Internet site using a magic code (10), in which the winning or losing status of a gift coupon (20) employing the magic code (10) is verified by overlapping the magic code (10) on a confirmation screen (60) provided by the Internet site and using an complementary color effect between the magic code (10) and the confirmation screen (60), thereby stimulating clients' interest, and improving advertising and promotion effects. In the advertising and marketing method of the Internet site using the magic code (10), close relationships with individual registered members are effectively maintained by a customer relationship management (CRM) system using a membership database (D/B), thereby allowing a company to plan a strategic marketing system and to maximize advertising and promotional effects, and effectively creating profitability.

Abstract: Disclosed are a marketing lottery card and an online marketing method using the card. The lottery card includes a matrix of rows and columns, and characters or gift symbols printed on the matrix. The on-line marketing method using the lottery card includes the steps of connecting a customer to a free gift-offering site, identifying whether the customer is a member of the site, displaying a pop-up window with a bingo confirmation table and an identification number input area, inputting an identification number of the card on the identification number input area, verifying the winning or losing status of the card by overlapping the card on the bingo confirmation table, displaying a result of the winning or losing status and requesting the customer to confirm the result, and displaying the contents of the free gift on the window and simultaneously transmitting the contents to the customer in real-time through an e-mail.

Abstract: Disclosed are a marketing lottery card and an online marketing method using the card. The lottery card includes a matrix of rows and columns, and characters or gift symbols printed on the matrix. The on-line marketing method using the lottery card includes the steps of connecting a customer to a free gift-offering site, identifying whether the customer is a member of the site, displaying a pop-up window with a bingo confirmation table and an identification number input area, inputting an identification number of the card on the identification number input area, verifying the winning or losing status of the card by overlapping the card on the bingo confirmation table, displaying a result of the winning or losing status and requesting the customer to confirm the result, and displaying the contents of the free gift on the window and simultaneously transmitting the contents to the customer in real-time through an e-mail.