Abstract: Advertising spots are generated globally, and are subsequently adapted to satisfy one or many local applications. The adaptations are initiated most preferably by an advertiser through encrypted Internet access to a hub in real time. Adaptations, station verification, adapting the actual video/audio stream, logging and invoicing are all performed automatically and in real time. Consequently, an advertiser can modify a global spot for one or more local broadcasts, and can immediately ascertain effectiveness of the modification. The advertiser may further select advertising spot content based upon the recognition of one or more patterns within the surrounding program information, or even adjacent advertisements. Various modifications to the basic steps are disclosed that further enhance the utility of the method.

Abstract: Advertising spots are generated globally, and are subsequently adapted to satisfy one or many local applications. The adaptations are initiated most preferably by an advertiser through encrypted Internet access to a hub in real time. Adaptations, station verification, adapting the actual video/audio stream, logging and invoicing are all performed automatically and in real time. Consequently, an advertiser can modify a global spot for one or more local broadcasts, and can immediately ascertain effectiveness of the modification. Various modifications to the basic steps are disclosed that further enhance the utility of the method.