Abstract: A system and method are disclosed for optimizing website effectiveness. Original input data associated with a plurality of website effectiveness variables is processed using a website effectiveness model to generate a first website effectiveness value, which in turn is processed to generate a dependent variable. Input data corresponding to an individual website effectiveness variable is then processed to generate changed input data, which in turn is processed by the website effectiveness model with the original input data and the dependent variable to generate a second website effectiveness value. The first and second website effectiveness values are then processed to determine the effect of the changed data on the first website effectiveness value.

Abstract: A system, method, and computer-readable medium are disclosed for automating the management of social media data. Customer identification information associated with a target individual is processed to generate corresponding social media identification information, which in turn is processed to identify associated social media data stored in a social media data source. Once identified, the associated social media data is retrieved, indexed to the customer and social media identification data, and stored in a social profile associated with the target individual. In various embodiments, the customer identification data comprises one or more of a customer's name, a unique customer identifier, a physical address, an electronic mail address, a telephone number, or a customer demographic.

Abstract: A system and method are disclosed for optimizing website effectiveness. Original input data associated with a plurality of website effectiveness variables is processed using a website effectiveness model to generate a first website effectiveness value, which in turn is processed to generate a dependent variable. Input data corresponding to an individual website effectiveness variable is then processed to generate changed input data, which in turn is processed by the website effectiveness model with the original input data and the dependent variable to generate a second website effectiveness value. The first and second website effectiveness values are then processed to determine the effect of the changed data on the first website effectiveness value.