Abstract: A method begins by monitoring exchange item transactions occurring in an exchange item marketplace network. The method continues with generating trend information based on the monitored exchange item transactions and determining attributes for a targeted marketing program based on the trend information. The method continues with identifying a subset of buyer computing devices based on the attributes. The method continues by generating offer information based on the targeted marketing program and sending the offer information to the subset of buyer computing devices. When receiving a purchase request from a buyer computing device, the method continues by generating an exchange item request regarding an exchange item and sending the exchange item request to a branded server associated with the exchange item. The method includes receiving offer exchange item information from the branded server and sending at least a portion of the offer exchange item information to the buyer computing device.

Abstract: A method for execution by one or more computing devices of an exchange item marketplace network includes determining an issue regarding an exchange item of an exchange item request between a mobile computing device and a point-of-sale device, where the issue prevents the exchange item request from being executed. The method further includes obtaining a set of acquisition and utilization factors based on one or more of the exchange item request and the issue. The method further includes determining an automatic acquisition approach to resolve the issue based on the set of acquisition and utilization factors, where the automatic acquisition approach includes one or more of acquiring a new exchange item, acquiring a marketplace exchange item, and increasing a quantifiable value of the exchange item. The method further includes executing the automatic acquisition approach to resolve the issue associated with the exchange item request.

Abstract: A method for execution by one or more servers of an exchange item marketplace network includes receiving, from a computing device, an acquisition request regarding an exchange item of a plurality of exchange items of the exchange item marketplace network. The method further includes obtaining user information associated with the computing device and device information associated with the computing device. The method further includes selecting a fraud determination approach of a plurality of fraud determination approaches based on the user information and the device information, where the selected fraud determination approach includes a traversing nodes of a fraud decision tree. The method further includes performing a decision tree analysis function on the fraud decision tree to produce a predicted fraud level for the acquisition request.

Abstract: A method includes receiving exchange item information regarding an exchange item from a computing device of an exchange item marketplace network. The method further includes obtaining second exchange item information regarding a plurality of exchange items associated with the exchange item marketplace network based on the exchange item information. The method further includes determining an acquisition approach from a plurality of acquisition approaches for the exchange item and determining, based on the acquisition approach, an acquisition threshold for the exchange item based on the exchange item information, the second exchange item information, and acquisition rules associated with the exchange item.

Abstract: A method for execution by a computing device of an exchange item marketplace network includes obtaining fraud information regarding the exchange item marketplace network. The method further includes analyzing the fraud information to determine whether a fraud issue exists for an element of the exchange item marketplace network. When the fraud issue exists, the method further includes identifying a first exchange item of a plurality of exchange items as potentially fraudulent based on the fraud issue. The method further includes determining a fraud abatement approach for the first exchange item, where the fraud abatement approach is based on one or more of an exchange item rule associated with the first exchange item, a use option associated with the first exchange item, and an agreement associated with the first exchange item. The method further includes executing the fraud abatement approach to avert a potential fraud issue regarding the first exchange item.

Abstract: A method begins with detecting an error regarding one or more parameters associated with a blockchain transaction between a first entity and a second entity to be included in a primary blockchain in accordance with a primary blockchain protocol. The method continues with facilitating generation of a secondary blockchain between the first entity and a third entity in accordance with a secondary blockchain protocol, where the secondary blockchain includes blockchain data corresponding to the one or more parameters to resolve the error. The method continues by validating the secondary blockchain in accordance with the secondary blockchain protocol. When the secondary blockchain is valid, the method continues with including the secondary blockchain within the blockchain transaction to produce an updated blockchain transaction, adding the updated blockchain transaction to a next block of the primary blockchain, and linking the next block to the primary blockchain in accordance with the primary blockchain protocol.

Abstract: A method begins by monitoring exchange item transactions occurring in an exchange item marketplace network. The method continues with generating trend information based on the monitored exchange item transactions and determining attributes for a targeted marketing program based on the trend information. The method continues with identifying a subset of buyer computing devices based on the attributes. The method continues by generating offer information based on the targeted marketing program and sending the offer information to the subset of buyer computing devices. When receiving a purchase request from a buyer computing device, the method continues by generating an exchange item request regarding an exchange item and sending the exchange item request to a branded server associated with the exchange item. The method includes receiving offer exchange item information from the branded server and sending at least a portion of the offer exchange item information to the buyer computing device.

Abstract: A method begins by a server of an exchange item marketplace network receiving, from a seller computing device, a request to sell an exchange item. The method continues by obtaining seller information regarding one or more of the seller computing device and a seller associated with the seller computing device. The method continues by selecting a seller verification approach based on one or more of a predetermined approach, an approach associated with the seller computing device, and an approach corresponding to a risk level associated with one or more of the seller and the seller computing device. The method continues by verifying the seller information in accordance with the selected seller verification approach to produce a seller verification status. When the seller verification status is favorable, the method continues by verifying information regarding the exchange item and when the verifying is favorable, adding the exchange item to a virtual marketplace.

Abstract: A method begins where a processing module receives, from a seller computing device, a request to sell an exchange item and verifies information regarding the seller computing device. The method continues where the processing module verifies information regarding the exchange item and adds the exchange item to a digital exchange item marketplace. The method continues where the processing module receives, from a buyer computing device, a request to buy a selected exchange item from the digital exchange item marketplace and verifies information regarding the buyer computing device. The method continues where the processing module verifies payment information, processes payment, removes the selected exchange item from the digital exchange item marketplace, and adds the selected exchange item to a digital wallet associated with the buyer computing device.

Abstract: A method begins where a processing module receives, from a seller computing device, a request to sell an exchange item and verifies information regarding the seller computing device. The method continues where the processing module verifies information regarding the exchange item and adds the exchange item to a digital exchange item marketplace. The method continues where the processing module receives, from a buyer computing device, a request to buy a selected exchange item from the digital exchange item marketplace and verifies information regarding the buyer computing device. The method continues where the processing module verifies payment information, processes payment, removes the selected exchange item from the digital exchange item marketplace, and adds the selected exchange item to a digital wallet associated with the buyer computing device.