Abstract: Apparatus for the display of pictures. Both front and back sides of pictures are displayed. The apparatus includes a picture frame having a hook and a loop extending in opposite directions from a ring in which the picture is mounted and retained by tabs. The ring, hook, and loop are substantially in the same plane. A chain of identical frames can be made by connecting the hook of each frame in the loop of the preceding frame. The hook and loop of each frame are substantially at right angles to each other so each frame in the chain is substantially at right angles to each adjoining frame. The fronts of each frame form a spiral and face in a direction different from the direction faced by fronts of adjoining frames.