Abstract: An improved printing support and method for use in a conventional dry lettering printing machine of the type having a print station, a rotatable printing support having print characters thereon, and means for causing the machine to execute a print cycle which includes providing a color carrying ribbon and image carrying tape at the print station, aligning the ribbon, tape, and a selected print character at the print station for printing, exerting a printing force at the print station, and reciprocating the tape cartridge to advance the tape and ribbon to print the next character at the print station. The improvement comprises inverting the print characters relative to a readable orientation so that when the characters are printed on a first tape surface and the tape is inverted, the characters appear in the correct sequence and orientation when viewed through the tape from a second tape surface opposite the first. The tape will thus be readable when inverted and placed on the underside of a transparent sheet.