Abstract: A cooperative incentive and promotion system and method encouraging subscription to electronic presentment and payment (EPP) vendor services, such as electronic bill presentment and payment (EBPP) and/or electronic statement presentment (ESP) services, wherein a consumer engaging in a bill paying or printed statement review process is induced to access a global networking system, such as the Internet, during that process. Positive inducement is provided on a bill or statement envelope, a remittance envelope, directly on the bill or statement or on an insert therewith, wherein a sweepstakes offer, coupon or discount offer promoting a specific business, product or service is prominently displayed, wherein access to the Internet is required and utilized for receipt thereof, and wherein coincident promotion of EBPP and/or ESP subscription is provided.