Abstract: The invention provides an easily gripped, single use or multiple use, packet applicator that contains, protects, dispenses and applies powders, solids, semi-solids, semi-liquids, and liquids. The packet contents, or “payload”, are selected from a wide variety of personal care, domestic, office, commercial, and industrial substances, such as: sunscreen, soap, cosmetics, cosmetics removers, and medicaments for application to epidermis and other body surfaces; detergents, waxes, cleansers, and polishes for application to household surfaces; and lubricants, paints, sensors, and sealants for application to commercial and industrial surfaces. Embodiments of the packet applicator can include a rotatable grip.