Abstract: According to the present invention, a pneumatic tire includes a cured tread area, an outer sidewall area connected to the tread area, and an outer bead connected to the sidewall area at an end thereof and defining an opening for receiving a wheel. The tire also includes a pre-cured, elastomeric, decorative applique and an applique-contacting adhesive layer positioned between the sidewall and the applique. A method according to the present invention, of providing a cured pneumatic tire with a decorative outer sidewall, includes the step of bonding to the outer sidewall of the cured pneumatic tire a cured, elastomeric, decorative applique with an adhesive layer.

Abstract: An apparatus for the production of a continuous rubber strip which is molded with surface designs, such as tire treads, in the uncured state and then cured, after removal from the mold, by heat or radiation is disclosed. In the apparatus the extruded rubber strip is passed between cooperating mold segments carried by respective endless belts which, along with related components, apply suitable temperatures and pressures to the strip to product the surface designs. The molded uncured rubber strip is removed from the molds and then completely cured by radiation and/or heat.

Abstract: An apparatus and processes for the production of a continuous rubber strip which is molded with surface designs, such as tire treads, in the uncured state and then cured, after removal from the mold, by heat or radiation is disclosed. In the apparatus the extruded rubber strip is passed between cooperating mold segments carried by respective endless belts which, along with related components, apply suitable temperatures and pressures to the strip to produce the surface designs. The molded uncured rubber strip is removed from the molds and then completely cured by radiation and/or heat. Process embodiments are also disclosed wherein partial curing of the rubber while in the molding apparatus is performed.