Abstract: A merchandise pricing ticket assembly has a rigid highly polished plastic material forming a support panel which is printed with display matter and has areas left clear to form windows. Components of a soft flexible material, also highly polished, are provided which adhere to the rear of the windows whereby information on the components may be viewed therethrough. A setting panel is provided enabling the components to be laid out in their correct relative position before the support panel is laid thereover to pick-up the components. The support panel is thereafter retained in a channeled shelf fixture.