Abstract: A system and method for fundraising and charitable giving at a point of sale is disclosed. In one example of a method for fundraising and charitable giving at a point of sale includes the steps of: a customer selecting a product from a store shelf; the customer removing a fundraising tag from the product; the customer completing the information on the fundraising tag, which can include designating an organization to benefit from the fundraising; and a retailer processing the fundraising tag after receiving the completed tag from the customer at the point of sale.