Abstract: The therapeutic pet collar is an iron, nickel or alloy chain collar having thin copper electroplating. The iron, nickel or alloy conducts magnetic fields. Resultant currents may have beneficial effects on an animal wearing the collar. Link metal construction is strong enough to help restrain a pet, if necessary. A resilient plug magnet holder may be inserted into a link, twisted and locked in place to hold magnets inside a link of the chain. A plurality of magnets may be attached to the collar and disposed so that their polarities alternate respectively. Alternatively, the collar may be made from nylon, leather or a combination of cloth type materials. A copper line is braided in a crisscross pattern that spans approximately ¾ of the collar length. Magnets are staggered on the copper line on the inside of the collar facing perpendicular to the pet's skin so that their polarities alternate respectively.