Abstract: A cosmetic applicator having a squeezable, flexible walled container for storing a liquid cosmetic, and bottle cap means threadedly engaged on the neck portion of the container. The cap means has integrally associated therewith a bristle brush assembly and removable overcap means for covering the brush and sealing it against outside air when it is not in use. Sealing plug means fixedly secured in the opening of the container neck between the bottle cap means and the interior of the squeezable container cooperates with the bottle cap means to provide a valve means adapted to open or close in varying extends a central axial passage disposed commonly with respect to the bottle cap means and brush assembly whereby relative angular rotation of the bottle cap means relative to the container acts to vary precisely the amount of liquid cosmetic material flowing through the aforementioned central passage common to said bottle cap means and said brush assembly upon squeezing of the flexible walls of the container.