Abstract: Customer activity (especially activity on Internet web sites) is monitored in correspondence to a product or other entity, in order to enable a forecast of future “consumption” of the product or entity. (Consumption may be the sale, rental, use, viewing or interest in the product or other entity.) First, the monitoring method includes gathering activity information that characterizes the activity of the customers with reference to the entity. Then, the gathered activity information is mapped to a psychographic profile that represents a level of interest of the customers as a function of corresponding phases of a consumption cycle. Finally, the mapped activity information as well as control information (which may include product metadata, customer data, product contextual data) are processed to formulate the forecast of future consumption of the entity.

Abstract: Computer implemented methods and systems for generating a brand site for an internet website is provided. The method includes defining the internet website to include a plurality of modules, and each of the plurality of modules for the internet website being directed toward a brand. Further included, is identifying one or more instance sites where content components related to the brand are presented and linking the content components, from the identified one or more instance sites, to selected ones of the plurality of modules. The method further includes presenting the plurality of modules on the internet website to promote the brand, and the presenting is configured to integrate the content components from the instance sites into the internet website, such that the presenting further enables user interactivity with the plurality of modules and the user interactivity feeds data regarding one or more of module popularity, usage or revenue generating potential.

Abstract: Computer implemented methods and systems for generating a brand site for an internet website is provided. The method includes defining the internet website to include a plurality of modules, and each of the plurality of modules for the internet website being directed toward a brand. Further included, is identifying one or more instance sites where content components related to the brand are presented and linking the content components, from the identified one or more instance sites, to selected ones of the plurality of modules. The method further includes presenting the plurality of modules on the internet website to promote the brand, and the presenting is configured to integrate the content components from the instance sites into the internet website, such that the presenting further enables user interactivity with the plurality of modules and the user interactivity feeds data regarding one or more of module popularity, usage or revenue generating potential.

Abstract: Dynamic internet user interfacing methods and computer programs for enabling advertising management of advertising content related to a brand on an internet site are provided. A method includes identifying a brand to be a focus of the internet site and identifying a plurality of websites having content parts that relate to the brand. The method defines links to the content parts and assembles the internet site using the content parts to define a brand site. The method includes monitoring user interactivity with the brand site to generate content metrics and displaying a website management interface for enabling posting of advertising and analyzing of the content metrics regarding postings of the advertising. The website management interface further displays advertising options for the posting of advertising, and the advertising options enable advertisers to target promote goods or services in selected ones or all of the plurality of websites and the brand site.

Abstract: Customer activity (especially activity on Internet web sites) is monitored in correspondence to a product or other entity, in order to enable a forecast of future “consumption” of the product or entity. (Consumption may be the sale, rental, use, viewing or interest in the product or other entity.) First, the monitoring method includes gathering activity information that characterizes the activity of the customers with reference to the entity. Then, the gathered activity information is mapped to a psychographic profile that represents a level of interest of the customers as a function of corresponding phases of a consumption cycle. Finally, the mapped activity information as well as control information (which may include product metadata, customer data, product contextual data) are processed to formulate the forecast of future consumption of the entity.