Abstract: Label or package construction incorporating a hidden, but purchaser-accessible, game piece. The label, on the part of the package incorporating the gamepiece, is comprised of multiple plastic layers, or plys, and has gamepiece indicia printed on opposite surfaces of a single layer or on contacting surfaces of adjacent layers. After the product incorporating the label or packaging is purchased, the customer removes the gamepiece portion and folds the portion in a manner such that the indicia containing area on the first layer surface is aligned with the indicia containing area on the second layer surface. When aligned, an indication is provided as to whether the customer is a prize winner.