Abstract: A polymeric film for the rinse release of wash additives comprises an outer film layer of a hydroxybutylmethylcellulose (HBMC)/hydroxypropylmethylcellulose (HPMC) blend. An inner film layer is a PVA film having a metalloid oxide cross-linking agent present in an amount sufficient to cause the PVA film to gel in a pH of below about 9.0. Both film layers include a plasticizer and may include a surfactant. The film can be used as a seal for an insoluble container, or made into a water-soluble pouch. Optionally, either a third film layer of the HBMC/HPMC blend, or a nonwoven fabric layer may be included for greater durability. The films remain intact during normal wash cycles and over a range of typical water temperatures, then rapidly dissolve in the rinse.