Abstract: A freely rotatable spool having an endless loop of printer ribbon wound around it is disclosed. The ribbon is withdrawn from the inner periphery of the coil and is simultaneously wound onto the outer periphery of the coil in a known manner. The freely rotatable spool is driven by the forces applied through pulling the ribbon off the inner periphery. Ribbon pulling is performed by an external set of feed rollers or similar mechanism. Difficulties encountered with the use of fabric ribbons in endless reel configurations are eliminated in the present invention by an improvement in the form of a polygonally shaped flange on the upper side of the freely rotatable spool on which the ribbon is wound. The flat sides on the polygonal flange have an optimum length which is defined in relationship to the width of the ribbon and the cosine of the angle at which the ribbon is withdrawn from the spool.