Abstract: Ad insertion includes providing a multimedia applications gateway that is connected to an access gateway for an end user device and receiving, at the multimedia applications gateway via the access gateway, multimedia program content. The multimedia applications gateway converts the program content from a program media source into a first communication having an open standards protocol recognized by the end user device. The ad insertion also includes receiving directly, at the multimedia applications gateway from an advertising media source, multimedia advertising content. The multimedia applications gateway converts the multimedia advertising content into a second communication having the open standards protocol. The second communication is stored in a local memory of the multimedia applications gateway.

Abstract: A customer premises border element is disclosed that functions as an interface between devices, such as SIP devices located on a customer's premises, and a border element located in the service provider's network. Such customer premises border elements are advantageous in that they are relatively inexpensive since they only have to support devices located on the customer's premises. At the same time, by performing a number of functions, such as media transcoding and a portion of call processing, it reduces the processing requirements of network border elements.

Abstract: Methods, systems, and computer program products for providing advertisement insertion to a user device are disclosed. A method includes providing a multimedia applications gateway (MAG) that is connected to an access gateway for a domain or a multimedia applications gateway that includes an integrated access gateway function, the access gateway in communication with user devices. The method also includes configuring the MAG to convert multimedia program content from a program source received at the access gateway and transmitted from the access gateway to a user device into a first communication having an open standards protocol recognized by each of the user devices, the first communication representing programming content. The method further includes configuring the MAG to convert multimedia advertising content into a second communication having the open standards protocol, the second communication representing advertising content.

Abstract: Methods, systems, and computer program products for providing application services to an end user domain are disclosed. A method includes providing a multimedia applications gateway that is connected to an access gateway for the end user domain of the application services or a multimedia applications gateway that includes an integrated access gateway function. The access gateway is communicatively coupled to end user devices at the end user domain. The method also includes configuring the multimedia applications gateway to convert network communications of a selected application service that is downloaded to the access gateway and transmitted from the access gateway to an end user device into communications having an open standards protocol recognized by each of the end user devices.

Abstract: Methods, systems, and computer program products for providing application services to an end user domain are disclosed. A method includes providing a multimedia applications gateway that is connected to an access gateway for the end user domain of the application services or a multimedia applications gateway that includes an integrated access gateway function. The access gateway is communicatively coupled to end user devices at the end user domain. The method also includes configuring the multimedia applications gateway to convert network communications of a selected application service that is downloaded to the access gateway and transmitted from the access gateway to an end user device into communications having an open standards protocol recognized by each of the end user devices.

Abstract: Methods, systems, and computer program products for providing advertisement insertion to a user device are disclosed. A method includes providing a multimedia applications gateway (MAG) that is connected to an access gateway for a domain or a multimedia applications gateway that includes an integrated access gateway function, the access gateway in communication with user devices. The method also includes configuring the MAG to convert multimedia program content from a program source received at the access gateway and transmitted from the access gateway to a user device into a first communication having an open standards protocol recognized by each of the user devices, the first communication representing programming content. The method further includes configuring the MAG to convert multimedia advertising content into a second communication having the open standards protocol, the second communication representing advertising content.