Abstract: An electrically powered brush assembly for the wet scrubbing and cleaning of the hand grip of a piece of athletic equipment such as the grip of a golf club. The assembly is comprised of an elongated housing including an upper compartment which is adapted to receive the grip end of a golf club and contains a liquid cleaning agent and at least one, but preferably a plurality of elongated brushes arranged for contacting the surface of grip as well as a lower compartment which contains an electric drive motor, a grip actuated switch, and a gear train which couples to the brush(es) through an adjoining wall between the compartments. The brush or brushes are coextensive and aligned with the length of the grip and are powered by the electric motor to axially rotate and thus scrub the grip when the butt end of the grip actuates the switch.