Abstract: Apparatus for enhancing a message comprises an elongated housing defiing an open front for releasable positioning of a first message panhel having opaque and transparent portions constituting the message of one's choice. A stationary fluorescent light tube is positioned within said housing. A multi-colored, translucent tubular sleeve is positioned for rotation about said light tube such that light passes through said sleeve to emit a seemingly moving array of colored lights. A trough-shaped reflective panel is positioned behind the light and sleeve within the housing such that light impinged upon its reflective surface is reflected to impinge upon the message panel to thereby appear through the transparent portions of the message panel and visually enhance the message. A second message panel which is translucent and textured may be placed behind the first message panel to make the light appearing therethrough seem patterned.