Abstract: A multiple-ply article includes a lower ply and an upper ply with printed matter on each of the plies. The plies are adhered together with an adhesive so that they can be separated from each other without damage to either of the plies, and so that printed matter on the lower ply becomes visible when the upper ply is removed. The multiple-ply article may be attached to a container to serve as a label. A method for producing such a multiple-ply article includes the steps of applying printed matter to a web of stock material, applying adhesive to the web, manipulating the web to form multiple plies, releasably adhering the multiple plies together, and cutting the multiple plies to form the multiple-ply article. The method thus produces in a single process a multiple-ply article which may serve both as a primary label for a product and as a promotion or additional information carrier.