Abstract: A board game utilizes a rectangular game board having a peripheral path of movement formed by a series of squares. Intersecting horizontal and vertical movement paths positioned on the interior of the game board connect with the peripheral movement path. Various squares of the movement paths are printed with individual letters of the key phrase "LIFE'S LITTLE PLEASURES" and also with the letters of the word "ZONK". Various squares of the movement paths are designated with monetary rewards or penalties. Certain squares are random chance squares, with the consequence of landing on these squares determined by reference to a random consequence chart. Players move game markers around the game board according to the throw of dice, and attempt to spell the key phrase, before spelling "ZONK" or going bankrupt.