Abstract: A display apparatus in the form of a container having display units mounted in subcontainers situated on the interior of the container bottom. Each of the display units has a display segment mounted for pivoting, and a motor for pivoting the segment. Each motor has male terminals extending through an orifice in the bottom of the subcontainer, two support elements which form flexible side plates and a reel for receiving a wire, a rotor mounted between the side plates, and an armature for the reel. The rotor includes a circular magnet mounted on end elements nestable in each other through the magnets central hollow space. Each end element nests in one of the side plates. The display apparatus also includes a plate mounted on the exterior of the container bottom. The plate has female receptors which receive the motor male terminals to form electrical connections, and a printed circuit which connects the electrical connections to a bayonnet connector.