Abstract: In a wire pull-in apparatus in which a wire to be coated passes repeatedly through individual work units of a wire enameling facility, band rollers (5, 6, 7) are coaxially mounted before the faces of wire guide roller blocks (2, 3, 4) about which the wire to be coated runs, with an endless band (1) bearing a fastening portion (8) and being guided in untwistable fashion about the band rollers. The wire shifting rollers (9) and (10) are located before each wire guide roller block (2) and (3) and are axially parallel thereto. The wire to be pulled in is fixed on the fastening portion (8) and is placed about the wire guide roller blocks (2, 3, 4) by rotation of the endless band (1). After each full rotation of the endless band (1), each new wire loop placed about the wire guide blocks is shifted laterally a certain distance on the wire guide blocks by rotation or axial shifting of the wire shifting rollers (9, 11) so that room is always made for the placing of a further wire loop.