Abstract: SMS-based communications methods and systems comprising interactive functionalities, as well as devices, software, modules and integrated systems and methods are provided. The text-messaging methods and systems of the invention are particularly useful for increasing the marketability of products and services, and for increasing commercial traffic to one or more commercial establishments through network communicated dialogues and other communications. SMS-based systems and methods of the invention are configured also to be able gather and analyze many different kinds and patterns of data, such as that relating to marketing and advertising activities, and to performance of the systems and methods themselves. The present technology relates also to methods and systems for both gathering and using marketing and other commercial information on a real time basis to increase enterprise incoming traffic flow and business.