Abstract: A vehicle system, including one or more vehicle immersion components, operatively coupled to a vehicle processing apparatus, each of the one or more vehicle immersion components configured to execute an immersive effect in the vehicle. A vehicle component, operatively coupled to the vehicle processing apparatus, is configured to execute a vehicle function, wherein an operational profile includes data for assigning the vehicle component to the one or more vehicle immersion components, and where the vehicle component is configured to modify operation from executing the vehicle function to executing the immersive effect when the operational profile is executed in the vehicle.

Abstract: A vehicle system, including a vehicle processing apparatus, and a memory configured to store one or more vehicle operational profiles that includes data to reassign a vehicle component from executing a vehicle function to operating one or more vehicle immersion components. A communication interface is configured to receive at least portions of an executable application from a computer network, wherein the vehicle processing apparatus is configured to execute the application from the computer network, and execute the operational profile to generate one or more immersive effects in the vehicle via the one or more vehicle immersion components, when the vehicle component is being used.