Patents by Inventor Gert Hercules Louw

Gert Hercules Louw has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20090319365
    Abstract: The present invention includes a system and method for managing media received from a plurality of media sources. Media content is received from a media source over a communication network. The media content is formatted in a first format and comprises news and advertising material relating to a respective subject. The received media content is processed into processed content, wherein the processing includes filtering, annotating and standardizing the content. Moreover, processed content is rendered, wherein the rendering includes transforming the processed content from the first format into a second format. The processed content formatted in the second format is stored in an electronic storage repository, and, in response to a search for the processed content, the processed content is retrieved from the electronic storage repository. Further, the processed content is further transformed from the second format to a third format, and delivered in the third format to a user.
    Type: Application
    Filed: March 23, 2009
    Publication date: December 24, 2009
    Inventors: James Hallowell Waggoner, Gary Getto, Gert Hercules Louw
  • Publication number: 20070204285
    Abstract: A method for integrated media monitoring is disclosed, wherein multiple forms of media are monitored and searched according to user defined criteria. The method may be used by a business to understand how a product or service is being received by the general public. Monitoring includes analysis of closed captioning data and human monitoring so as to provide a business with a full understanding of advertising and editorial effectiveness. A user provides media search parameters via a network, and a near real-time hit list is produced and presented to the requesting user. Options for previewing and purchasing matching media segments are presented, along with corresponding reports and coverage analyses. Previewing can occur via a streamed video format, whereas purchasing allows for high quality video download. Reports include information about how the product was conveyed, audience watching, and value to the business.
    Type: Application
    Filed: February 28, 2006
    Publication date: August 30, 2007
    Inventor: Gert Hercules Louw
  • Publication number: 20070203945
    Abstract: Systems and methods for integrated media monitoring are disclosed. The present invention enables users to analyze how a product or service is being advertised or otherwise conveyed to the general public. Via strategically placed servers, the present invention captures multiple types and sources of media for storage and analysis. Analysis includes both closed captioning analysis and human monitoring. Media search parameters are received over a network and a near real-time hit list of occurrences of the parameters are produced and presented to a requesting user. Options for previewing and purchasing matching media segments are presented, along with corresponding reports and coverage analyses. Reports indicate the effectiveness of advertising, the tonality of editorials, and other information useful to a user looking to understand how a product or service is being conveyed to the public via the media.
    Type: Application
    Filed: February 28, 2006
    Publication date: August 30, 2007
    Inventor: Gert Hercules Louw