Abstract: An approach to finding facets of big data across multiple subject fields which have mutual relevance and provide useful information and insights. The approach is based on an analysis of diagrams associated with facets found in big data, such as that available on the internet, and the results of the analysis are further refined through a regional analysis and a search of social media data for events pertaining to the facets. Embodiments can further make use of statistical analysis software to provide statistical evidence related to the facets that can validate the results and findings of facet relevancy.