Patents by Inventor Giao Huu Phan
Giao Huu Phan has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11172241Abstract: A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.Type: GrantFiled: September 17, 2018Date of Patent: November 9, 2021Assignee: VERIZON MEDIA INC.Inventors: Giao Huu Phan, Daniel Wei-Tze Hsiung, Ian Graeme Melven, Brian Hardie, Joseph Gutierrez, Marshall Allen Beddoe, Pankaj Gupta, Bernardo de Seabra, Dru Nelson, Kam Ho Kenneth Cheung, Jason Endo, Max Sadrieh, Rahul Ravindran, Vikas Unnava, Sharon Paisner, Dia Kharrat
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Patent number: 10917677Abstract: A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.Type: GrantFiled: September 17, 2018Date of Patent: February 9, 2021Assignee: Verizon Media Inc.Inventors: Giao Huu Phan, Daniel Wei-Tze Hsiung, Ian Graeme Melven, Brian Hardie, Joseph Gutierrez, Marshall Allen Beddoe, Pankaj Gupta, Bernardo de Seabra, Dru Nelson, Kam Ho Kenneth Cheung, Jason Endo, Max Sadrieh, Rahul Ravindran, Vikas Unnava, Sharon Paisner, Dia Kharrat
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Patent number: 10643250Abstract: The disclosure provides technology for managing the placement of advertisements. An ad insertion platform contains one or more lists that allow the ad insertion platform to filter advertisement placements and manage placing advertisement opportunities to the appropriate buyers. The disclosure also provides a database and monitoring software to allow faster querying and management of data for the real time bidding system.Type: GrantFiled: August 28, 2014Date of Patent: May 5, 2020Assignee: Oath Inc.Inventors: Martin Brown, Thomas Schmidt, Giao Huu Phan, Amanda Roever, Pravin Savkar, Karim Seada
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Publication number: 20190020931Abstract: A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.Type: ApplicationFiled: September 17, 2018Publication date: January 17, 2019Inventors: Giao Huu Phan, Daniel Wei-Tze Hsiung, Ian Graeme Melven, Brian Hardie, Joseph Gutierrez, Marshall Allen Beddoe, Pankaj Gupta, Bernardo de Seabra, Dru Nelson, Kam Ho Kenneth Cheung, Jason Endo, Max Sadrieh, Rahul Ravindran, Vikas Unnava, Sharon Paisner, Dia Kharrat
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Publication number: 20190020930Abstract: A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.Type: ApplicationFiled: September 17, 2018Publication date: January 17, 2019Inventors: Giao Huu Phan, Daniel Wei-Tze Hsiung, Ian Graeme Melven, Brian Hardie, Joseph Gutierrez, Marshall Allen Beddoe, Pankaj Gupta, Bernardo de Seabra, Dru Nelson, Kam Ho Kenneth Cheung, Jason Endo, Max Sadrieh, Rahul Ravindran, Vikas Unnava, Sharon Paisner, Dia Kharrat
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Patent number: 10080064Abstract: A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.Type: GrantFiled: March 14, 2014Date of Patent: September 18, 2018Assignee: OATH INC.Inventors: Giao Huu Phan, Daniel Wei-Tze Hsiung, Ian Graeme Melven, Brian Hardie, Joseph Gutierrez, Marshall Allen Beddoe, Pankaj Gupta, Bernardo de Seabra, Dru Nelson, Kam Ho Kenneth Cheung, Jason Endo, Max Sadrieh, Rahul Ravindran, Vikas Unnava, Sharon Paisner, Dia Kharrat
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Patent number: 9462354Abstract: Techniques and systems for operating a video ad exchange includes controlling an ad server to receive ad requests from viewer devices, provide ad responses to viewer devices, generate an ad delivery data file that includes information about delivery of ads to the viewer devices, and transfer the ad delivery data file to a distributed computing cloud. The technique further includes controlling an ad data infrastructure mechanism to download the cloud-based ad delivery data file into a local memory, and process the copied ad delivery data file to generate billing data. An ad data infrastructure mechanism receives a configuration file from the ad server, verifies that all items in the configuration file from the ad server were used in the generation of the first billing data, and removes non-verifiable items from the first billing data to generate a final billing data.Type: GrantFiled: March 14, 2014Date of Patent: October 4, 2016Assignee: Yahoo! Inc.Inventors: Giao Huu Phan, Daniel Wei-Tze Hsiung, Ian Graeme Melven, Brian Hardie, Joseph Gutierrez, Marshall Allen Beddoe, Pankaj Gupta, Bernardo de Seabra, Dru Nelson, Kam Ho Kenneth Cheung, Jason Endo
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Publication number: 20160063572Abstract: The disclosure provides technology for managing the placement of advertisements. An ad insertion platform contains one or more lists that allow the ad insertion platform to filter advertisement placements and manage placing advertisement opportunities to the appropriate buyers. The disclosure also provides a database and monitoring software to allow faster querying and management of data for the real time bidding system.Type: ApplicationFiled: August 28, 2014Publication date: March 3, 2016Applicant: Yahoo! Inc.Inventors: Martin Brown, Thomas Schmidt, Giao Huu Phan, Amanda Roever, Pravin Savkar, Karim Seada
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Publication number: 20140324603Abstract: A digital media advertisement delivery system comprising a real time bidding (RTB) platform and a plurality of bidder computers. The RTB platform is configured to receive an indication of an opportunity to display a digital media advertisement to a consumer, and generating a bid request for auctioning the opportunity to a plurality of bidders, the bid request comprising a plurality of fields including information about the opportunity. The plurality of bidder computers are configured to receive the bid request comprising a first plurality of fields including information about the opportunity, decide, based on the received information in the plurality of fields, whether or not to bid, and send a bid response, when decision is to bid, comprising a second plurality of response fields, at least some of which include information in direct response to the first plurality of fields.Type: ApplicationFiled: March 17, 2014Publication date: October 30, 2014Applicant: BRIGHTROLL, INC.Inventors: Pravin Savkar, Daniel Wei-Tze Hsiung, Jason Endo, Giao Huu Phan, Ryan Walker, Aaron Stone
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Publication number: 20140282716Abstract: A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.Type: ApplicationFiled: March 14, 2014Publication date: September 18, 2014Applicant: BRIGHTROLL, INC.Inventors: Giao Huu Phan, Daniel Wei-Tze Hsiung, Ian Graeme Melven, Brian Hardie, Joseph Gutierrez, Marshall Allen Beddoe, Pankaj Gupta, Bernardo de Seabra, Dru Nelson, Kenneth Cheung, Jason Endo, Max Sadrieh, Rahul Ravindran, Vikas Unnava, Sharon Paisner, Dia Kharrat
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Publication number: 20140282634Abstract: Techniques and systems for operating a video ad exchange includes controlling an ad server to receive ad requests from viewer devices, provide ad responses to viewer devices, generate an ad delivery data file that includes information about delivery of ads to the viewer devices, and transfer the ad delivery data file to a distributed computing cloud. The technique further includes controlling an ad data infrastructure mechanism to download the cloud-based ad delivery data file into a local memory, and process the copied ad delivery data file to generate billing data. An ad data infrastructure mechanism receives a configuration file from the ad server, verifies that all items in the configuration file from the ad server were used in the generation of the first billing data, and removes non-verifiable items from the first billing data to generate a final billing data.Type: ApplicationFiled: March 14, 2014Publication date: September 18, 2014Applicant: BRIGHTROLL, INC.Inventors: Giao Huu Phan, Daniel Wei-Tze Hsiung, Ian Graeme Melven, Brian Hardie, Joseph Gutierrez, Marshall Allen Beddoe, Pankaj Gupta, Bernardo de Seabra, Dru Nelson, Kenneth Cheung, Jason Endo
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Publication number: 20120136728Abstract: A networked advertisement exchange system is described. The system includes a memory comprising a set of exchange rules, and a processor. The processor is configured to receive, from a client, an advertisement request, send, to each of a plurality of advertisement servers, a right-to-bid request, and receive, from each of the plurality of advertisement servers, a response to the right-to-bid request, each response comprising a bid price or a pass. The processor is also configured to select, based on the set of exchange rules, the winning response from the plurality of responses, and provide, to the client in response to the advertisement request, information for an advertisement associated with the winning response. The advertisement is a video. Methods and machine-readable media are also described.Type: ApplicationFiled: November 30, 2010Publication date: May 31, 2012Applicant: BRIGHTROLL, INC.Inventors: Daniel Wei-Tze Hsiung, lan Graeme Melven, Giao Huu Phan, Marshall Allen Beddoe, Dru Nelson