Abstract: The present disclosure provides a search navigation system and method for an online store. The search navigation method includes obtaining attribute tags associated with available inventory associated with the online store, and detecting a buyer event associated with the online store. In response to the buyer event, a search navigation graph is generated for the online store based on a search navigation template graph. The search navigation graph comprises a hierarchical graph where each node in the search navigation graph represents a respective attribute tag, and the search navigation graph includes only nodes of the search navigation template graph representing attribute tags associated with the available inventory associated with the online store. A search navigation bar with selectable icons is displayed in a user interface. The selectable icons are a representation of a respective attribute tag represented by a respective node of the search navigation graph.