Patents by Inventor Gil Aaron Margulis

Gil Aaron Margulis has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • CONTENT TARGETING TO PARTICULAR INDIVIDUALS BASED ON DEMOGRAPHIC AND PSYCHOGRAPHIC SEGMENTATIONS, UTILIZING THE COMPUTER-IMPLEMENTED METHODS AND SPECIFICALLY PROGRAMMED COMPUTER SYSTEMS FOR PERFORMING THEREOF
    Publication number: 20160055539
    Abstract: In some embodiments, the present invention is directed to a computer-implemented method which includes at least the following steps of requesting a consent to obtain an individual social media profile data; based on the consent, electronically obtaining the individual social media profile data from a social media electronic data source; determining individual specific parameters based on the individual social media profile data; matching the individual specific parameters to at least one segment identifier generated based on a predetermined segmentation of a target population of individuals; based on the matching, associating the at least one segment identifier with the individual social media profile data; and outputting an advertisement to the individual based on the at least one segment identifier associated with the individual social media profile data of such individual.
    Type: Application
    Filed: April 20, 2015
    Publication date: February 25, 2016
    Inventors: Oran Perry Margulis, Gil Aaron Margulis
  • Content targeting to particular individuals based on demographic and psychographic segmentations, utilizing the computer-implemented methods and specifically programmed computer systems for performing thereof
    Patent number: 9015151
    Abstract: In some embodiments, the present invention is directed to a computer-implemented method which includes at least the following steps of requesting a consent to obtain an individual social media profile data; based on the consent, electronically obtaining the individual social media profile data from a social media electronic data source; determining individual specific parameters based on the individual social media profile data; matching the individual specific parameters to at least one segment identifier generated based on a predetermined segmentation of a target population of individuals; based on the matching, associating the at least one segment identifier with the individual social media profile data; and outputting an advertisement to the individual based on the at least one segment identifier associated with the individual social media profile data of such individual.
    Type: Grant
    Filed: May 30, 2014
    Date of Patent: April 21, 2015
    Inventors: Oran Perry Margulis, Gil Aaron Margulis