Patents by Inventor Gil Beyda
Gil Beyda has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 10991003Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.Type: GrantFiled: January 18, 2019Date of Patent: April 27, 2021Assignee: Verizon Media Inc.Inventors: Gil Beyda, Krishna Balasubramanian, Donald J. Locker, Kevin M. McDonald, Joseph G. Wilson, David R. Morgan, Alison P. Lowery
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Patent number: 10846709Abstract: Universal synchronization of profiles of audience members targeted for the delivery of content. A unique global identifier may be assigned to and used to manage a profiled audience member. This identifier may also be associated to an authoritative identifier and cookie information used in connection with the collection of profile data. An authoritative identifier may be received in connection with activity, and might not be accompanied by a global identifier. The authoritative identifier may then be used to identify the global identifier, which in turn may be used to identify the cookie related information of record for the profiled audience member. Comparing the cookie related information to previously retained cookie information may be used to determine that the cookie information for a particular, profiled audience member has changed, so that it can be restored.Type: GrantFiled: October 4, 2018Date of Patent: November 24, 2020Assignee: Verizon Media Inc.Inventors: Joseph G. Wilson, Gil Beyda
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Publication number: 20190220891Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.Type: ApplicationFiled: January 18, 2019Publication date: July 18, 2019Inventors: Gil BEYDA, Krishna BALASUBRAMANIAN, Donald J. LOCKER, Kevin M. McDONALD, Joseph G. WILSON, David R. MORGAN, Alison P. LOWERY
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Publication number: 20190108531Abstract: Universal synchronization of profiles of audience members targeted for the delivery of content. A unique global identifier may be assigned to and used to manage a profiled audience member. This identifier may also be associated to an authoritative identifier and cookie information used in connection with the collection of profile data. An authoritative identifier may be received in connection with activity, and might not be accompanied by a global identifier. The authoritative identifier may then be used to identify the global identifier, which in turn may be used to identify the cookie related information of record for the profiled audience member. Comparing the cookie related information to previously retained cookie information may be used to determine that the cookie information for a particular, profiled audience member has changed, so that it can be restored.Type: ApplicationFiled: October 4, 2018Publication date: April 11, 2019Inventors: Joseph G. Wilson, Gil Beyda
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Patent number: 10229430Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.Type: GrantFiled: July 18, 2014Date of Patent: March 12, 2019Assignee: Oath (Americas) Inc.Inventors: Gil Beyda, Krishna Balasubramanian, Donald J. Locker, Kevin M. McDonald, Joseph G. Wilson, David R. Morgan, Alison P. Lowery
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Patent number: 10134047Abstract: Universal synchronization of profiles of audience members targeted for the delivery of content. A unique global identifier may be assigned to and used to manage a profiled audience member. This identifier may also be associated to an authoritative identifier and cookie information used in connection with the collection of profile data. An authoritative identifier may be received in connection with activity, and might not be accompanied by a global identifier. The authoritative identifier may then be used to identify the global identifier, which in turn may be used to identify the cookie related information of record for the profiled audience member. Comparing the cookie related information to previously retained cookie information may be used to determine that the cookie information for a particular, profiled audience member has changed, so that it can be restored.Type: GrantFiled: July 15, 2015Date of Patent: November 20, 2018Assignee: Oath (Americas) Inc.Inventors: Joseph G. Wilson, Gil Beyda
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Patent number: 9928522Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.Type: GrantFiled: December 17, 2004Date of Patent: March 27, 2018Assignee: Oath (Americas) Inc.Inventors: Gil Beyda, Krishna Balasubramanian, Donald J. Locker, Kevin M. McDonald, Joseph G. Wilson, David R. Morgan, Alison P. Lowry
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Patent number: 9691079Abstract: Delivery of content such as advertisements to audience members. Profile data is collected regarding audience members to whom advertisements may be delivered, such that a given audience member has an established profile data. Upon receiving a request to serve an advertisement to an audience member, a recognition that the target of the request is the given audience member is made. Then it is determined that a particular advertisement should be served to the given audience member. The determination includes recognition of the given audience member and corresponding selection advertisements optimized for the recognized audience member. A configurable delivery decision making mode allows pre-optimized as well as delivery time factoring for determining advertisements. Performance criteria and revenue allocation based upon data provider participation are also provided.Type: GrantFiled: July 15, 2015Date of Patent: June 27, 2017Assignee: Advertising.com LLCInventors: Gil Beyda, Joseph G. Wilson
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Publication number: 20160027038Abstract: Delivery of content such as advertisements to audience members. Profile data is collected regarding audience members to whom advertisements may be delivered, such that a given audience member has an established profile data. Upon receiving a request to serve an advertisement to an audience member, a recognition that the target of the request is the given audience member is made. Then it is determined that a particular advertisement should be served to the given audience member. The determination includes recognition of the given audience member and corresponding selection advertisements optimized for the recognized audience member. A configurable delivery decision making mode allows pre-optimized as well as delivery time factoring for determining advertisements. Performance criteria and revenue allocation based upon data provider participation are also provided.Type: ApplicationFiled: July 15, 2015Publication date: January 28, 2016Inventors: Gil BEYDA, Joseph G. WILSON
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Publication number: 20150317693Abstract: Universal synchronization of profiles of audience members targeted for the delivery of content. A unique global identifier may be assigned to and used to manage a profiled audience member. This identifier may also be associated to an authoritative identifier and cookie information used in connection with the collection of profile data. An authoritative identifier may be received in connection with activity, and might not be accompanied by a global identifier. The authoritative identifier may then be used to identify the global identifier, which in turn may be used to identify the cookie related information of record for the profiled audience member. Comparing the cookie related information to previously retained cookie information may be used to determine that the cookie information for a particular, profiled audience member has changed, so that it can be restored.Type: ApplicationFiled: July 15, 2015Publication date: November 5, 2015Inventors: Joseph G. WILSON, Gil BEYDA
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Patent number: 9118812Abstract: Delivery of content such as advertisements to audience members. Profile data is collected regarding audience members to whom advertisements may be delivered, such that a given audience member has an established profile data. Upon receiving a request to serve an advertisement to an audience member, a recognition that the target of the request is the given audience member is made. Then it is determined that a particular advertisement should be served to the given audience member. The determination includes recognition of the given audience member and corresponding selection advertisements optimized for the recognized audience member. A configurable delivery decision making mode allows pre-optimized as well as delivery time factoring for determining advertisements. Performance criteria and revenue allocation based upon data provider participation are also provided.Type: GrantFiled: May 19, 2005Date of Patent: August 25, 2015Assignee: ADVERTISING.COM LLCInventors: Gil Beyda, Joseph G. Wilson
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Publication number: 20150046256Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.Type: ApplicationFiled: July 18, 2014Publication date: February 12, 2015Inventors: Gil BEYDA, Krishna BALASUBRAMANIAN, Donald J. LOCKER, Kevin M. McDonald, Joseph G. WILSON, David R. MORGAN, Alison P. LOWRY
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Patent number: 8464290Abstract: An audience matching network includes local domains that collect information about audience members, including behavioral and characteristics information. A network profile corresponding to information collected in the local domains is provided, and supports the definition of network audience segments. Membership in the network segments is used to accommodate the delivery of content such as advertising to particular audience members.Type: GrantFiled: December 17, 2004Date of Patent: June 11, 2013Assignee: Tacoda, Inc.Inventors: Gil Beyda, Krishna Balasubramanian, Donald J. Locker, Kevin M. McDonald, Joseph G. Wilson, David R. Morgan, Alison P. Lowry, Charles C. Smith
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Patent number: 8150732Abstract: Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logically combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.Type: GrantFiled: November 5, 2004Date of Patent: April 3, 2012Assignee: Tacoda LLCInventors: Gil Beyda, Donald J. Locker, Krishna Balasubramanian, Kevin M. McDonald, Albert E. Wenger, Joseph G. Wilson
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Publication number: 20070198346Abstract: The invention relates to a system and method for presenting advertisements to a user. A user network processing device transmits at least one user request for an advertisement and presents advertisements served in response to the user request for an advertisement to the user. A content provider server having a local ad delivery engine with local ad campaign data receives the user request for and advertisement and transmits an advertisement to the user in response to the user request for an advertisement. A central ad planning server having a database operable to store central ad campaign data, the central ad planning server periodically transmits at least a portion of the database to the content provider server to update the local ad campaign data.Type: ApplicationFiled: September 25, 2006Publication date: August 23, 2007Applicant: 24/7 Real Media, Inc.Inventors: Gil Beyda, Krishna Balasubramanian
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Publication number: 20060015406Abstract: The invention relates to a system and method for presenting advertisements to a user. A user network processing device transmits at least one user request for an advertisement and presents advertisements served in response to the user request for an advertisement to the user. A content provider server having a local ad delivery engine with local ad campaign data receives the user request for and advertisement and transmits an advertisement to the user in response to the user request for an advertisement. A central ad planning server having a database operable to store central ad campaign data, the central ad planning server periodically transmits at least a portion of the database to the content provider server to update the local ad campaign data.Type: ApplicationFiled: September 13, 2005Publication date: January 19, 2006Applicant: 24/7 Real Media, Inc.Inventors: Gil Beyda, Krishna Balasubramanian
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Publication number: 20050246736Abstract: Delivery of content such as advertisements to audience members. Profile data is collected regarding audience members to whom advertisements may be delivered, such that a given audience member has an established profile data. Upon receiving a request to serve an advertisement to an audience member, a recognition that the target of the request is the given audience member is made. Then it is determined that a particular advertisement should be served to the given audience member. The determination includes recognition of the given audience member and corresponding selection advertisements optimized for the recognized audience member. A configurable delivery decision making mode allows pre-optimized as well as delivery time factoring for determining advertisements. Performance criteria and revenue allocation based upon data provider participation are also provided.Type: ApplicationFiled: May 19, 2005Publication date: November 3, 2005Inventors: Gil Beyda, Joseph Wilson
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Publication number: 20050166233Abstract: An audience matching network includes local domains that collect information about audience members, including behavioral and characteristics information. A network profile corresponding to information collected in the local domains is provided, and supports the definition of network audience segments. Membership in the network segments is used to accommodate the delivery of content such as advertising to particular audience members.Type: ApplicationFiled: December 17, 2004Publication date: July 28, 2005Inventors: Gil Beyda, Krishna Balasubramanian, Donald Locker, Kevin McDonald, Joseph Wilson, David Morgan, Alison Lowry, Charles Smith
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Publication number: 20050165644Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.Type: ApplicationFiled: December 17, 2004Publication date: July 28, 2005Inventors: Gil Beyda, Krishna Balasubramanian, Donald Locker, Kevin McDonald, Joseph Wilson, David Morgan, Alison Lowry
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Publication number: 20050165643Abstract: Universal synchronization of profiles of audience members targeted for the delivery of content. A unique global identifier may be assigned to and used to manage a profiled audience member. This identifier may also be associated to an authoritative identifier and cookie information used in connection with the collection of profile data. An authoritative identifier may be received in connection with activity, and might not be accompanied by a global identifier. The authoritative identifier may then be used to identify the global identifier, which in turn may be used to identify the cookie related information of record for the profiled audience member. Comparing the cookie related information to previously retained cookie information may be used to determine that the cookie information for a particular, profiled audience member has changed, so that it can be restored.Type: ApplicationFiled: December 17, 2004Publication date: July 28, 2005Inventors: Joseph Wilson, Gil Beyda