Abstract: A two pronged apparatus for baiting a fishing hook without contact between the bait and the fisherman's hands. Two resiliently opposed base portions are joined at a common end and have arms extending therefrom. Each arm culuminates in a gripping portion defining a slot which is open at one end. The apparatus is operated by gripping with the hand with the index finger extending along one arm and the thumb extending along the opposite arm. By alternately squeezing the thumb and forefinger together, bait may be picked up between the gripping portions. While the bait is held by the gripping portions, a fishing hook is inserted through one slot, piercing the bait and exiting through the opposite slot. In this fashion, a fishing hook may be baited without the bait being touched by human hands. In one example a roughened inner surface is provided on each gripping portion to provide improved traction for gripping the bait.