Abstract: A powered fish tape reel system for efficiently pushing and drawing fish tape within an elongate tubular structure. The powered fish tape reel system includes a hub member for receiving and dispensing a length of fish tape, a first cover and a second cover surrounding the hub member, and a motor unit mechanically connected to the hub member for rotating the hub member in a desired direction at a desired rotational speed. A first handle and a second handle are preferably attached on opposing sides of the covers for grasping.