Abstract: A platform for facilitating hyper-local advertising utilizing mobile computing devices and beacons emitting signals to mobile computing devices. Receiving at a mobile computing device a signal from a beacon, the signal including identification information for the beacon. Determining a distance between the beacon and the mobile computing device. Displaying in a graphical user interface of a mobile computing device a virtual item associated with the beacon. Varying the size of the virtual item displayed on the screen based on the distance between the beacon and the mobile computing device. Receiving a user-generated input through the mobile computing device activating the virtual item displayed on the screen of the mobile computing device. Providing a visualization on the screen of the mobile computing device in a graphical user interface, the visualization associated with the beacon.